B2B webshop / commerce platform
The self-service ordering channel where customers see products, prices, and stock.
Industry
B2B Commerce: connect the webshop, ERP, and CRM behind every order
In B2B commerce the order is only the visible tip. Behind it sit customer-specific pricing and agreements in the ERP, real stock and lead times in supply chain, and the relationship in the CRM. When those run apart, buyers see wrong prices and stock, sales quotes slowly, and reorders get missed. Coheed connects them so the shop reflects reality, and turns the combined data into insight and agents.
- Live pricing & stock in the shop
- Reorder & churn prediction
- Lead-to-quote agents
The systems you already run
The systems behind a B2B commerce operation, Coheed's job is to keep them in step.
ERP (finance & orders)
Customer-specific pricing, agreements, orders, and invoicing, for example Exact or AFAS.
CRM
The account and relationship record, pipeline, and service history, for example HubSpot.
PIM / SCM (product & stock)
Product data, availability, and lead times that the shop and quotes depend on.
Cross-system insights, with examples
The cross-system questions B2B commerce teams keep hitting, and where several step naturally into an agent that executes the next move.
The webshop shows list prices and stock that don't match what the ERP actually holds for that customer.
Challenge
The webshop shows list prices and stock that don't match what the ERP actually holds for that customer.
Coheed
Coheed keeps customer-specific pricing, agreements, and live stock flowing from the ERP and supply chain into the shop, so every buyer sees their real price and true availability instead of a generic catalogue.
Combines:ERPSCMWebshop
A regular customer quietly slows down and nobody notices until they've gone.
Challenge
A regular customer quietly slows down and nobody notices until they've gone.
Coheed
A reorder-rhythm and churn insight learns each account's ordering cadence from ERP history and combines it with CRM engagement to flag accounts that are overdue to reorder, the moment to act, not the post-mortem.
Combines:ERPCRM
You don't know which accounts have room to grow or what they should be buying.
Challenge
You don't know which accounts have room to grow or what they should be buying.
Coheed
A share-of-wallet and cross-sell insight compares each account's product mix in ERP order history against similar accounts and CRM segment, surfacing concrete cross-sell and up-sell openings per customer.
Combines:CRMERP
High-revenue accounts aren't always profitable once service and handling are counted.
Challenge
High-revenue accounts aren't always profitable once service and handling are counted.
Coheed
A true cost-to-serve insight combines ERP margin with CRM service workload and fulfilment exceptions to reveal which large accounts quietly lose money, so discounts and service levels are set with eyes open.
Combines:ERPCRMSCM
Quoting is slow because sales has to chase pricing, stock, and agreements by hand.
Lead-to-quote readiness assembles the correct ERP pricing, current stock, applicable discounts, and customer agreements for every new CRM lead, and a Lead-to-Quote agent can auto-draft the quote, leaving a human to approve the send.
Orders go out to accounts that finance would have blocked on credit.
A credit and payment-behaviour check surfaces credit limits and overdue balances from the ERP before an order or quote is confirmed, so risky orders are caught before, not after, they ship.
Abandoned quotes and carts are left on the table with no follow-up.
An abandoned quote/cart follow-up agent detects stalled quotes and baskets across the webshop and CRM and prepares a personalised follow-up (autonomously or with a human approving the message) so warm demand isn't lost.
Use cases that start here
The named use cases that land hardest in this industry. Each one runs on the systems above and ends in an action, not a report.
Lead-to-Quote Readiness
Surface correct ERP pricing, live stock, discounts, and customer agreements on every new CRM lead so sales can quote immediately.
See how it worksPredictive Customer Lifetime Value
Score churn risk and future value per account by combining CRM engagement decline with ERP order frequency and value trends.
See how it worksHyper-Personalized Cross-Selling
Trigger replacement-part and upsell campaigns in CRM when the measured repeat interval on an article says the customer is coming round again.
See how it worksDelivery Dates That Hold
Combine free stock, reservations, open orders, inbound purchase orders, and real supplier performance so the date you quote is the date you make.
See how it worksDynamic Inventory Optimization
Link CRM pipeline demand to SCM and ERP planning to forecast inventory gaps up to three months ahead.
See how it worksConnectors for your stack
A selection of the systems Coheed can connect for this industry. Browse the full directory to find yours.
- Exact
- HubSpot
- AFAS
- Microsoft Dynamics 365 Supply Chain Management
- Pipedrive
- Teamleader
- Slimstock (Slim4)
How this works in the platform
How Coheed applies to a B2B commerce stack, and where it steps into agents:
Live connectors for ERP and CRM
Exact (ERP), HubSpot (CRM), and Dynamics 365 Supply Chain connect out of the box, with the connector directory covering AFAS, Pipedrive, Teamleader, and more, the systems your commerce runs on.
Cross-system commerce insights
Reorder prediction, cross-sell, cost-to-serve, and lead-to-quote readiness come from combining webshop, ERP, and CRM data rather than any single tool's report.
From insight to agent
The Lead-to-Quote agent drafts quotes from live pricing and stock, and an abandoned-quote agent follows up warm demand, each running autonomously or human-in-the-loop.
Data quality that protects the shop
Duplicate accounts, price mismatches between ERP and shop, and missing agreements are flagged continuously, so customers never see the wrong price or stock.
These are applicable examples, not a complete or fixed list.
FAQ
Frequently asked questions
How is this different from a standard webshop-to-ERP connector?
A point connector moves data one way between two systems. Coheed connects the webshop, ERP, CRM, and supply chain together and adds a cross-system layer (reorder prediction, cost-to-serve, quoting agents) that no single connector produces.
Which commerce, ERP, and CRM systems can Coheed connect?
Coheed ships with live connectors for Exact, HubSpot, and Dynamics 365 Supply Chain, and the connector directory covers ERP and CRM systems such as AFAS, Pipedrive, and Teamleader. Your webshop connects into the same layer, contact us if your platform isn't listed yet.
What do the agents actually do?
They take the next step after an insight: the Lead-to-Quote agent drafts a ready-to-send quote from live ERP pricing and stock, and an abandoned-quote agent prepares follow-ups. Each runs autonomously or with a human approving sensitive steps.
Do I need developers to set this up?
No. Connectors and field presets are configured in the platform, so you can unify your commerce systems without a custom development project or a replatform.
Keep exploring
Logistics & Transport
Combine your TMS, telematics, fleet, and finance systems into insights no single tool can produce.
B2B Wholesale
Close the gaps between CRM, ERP, and SCM so promises, stock, and margin hold across the whole order chain.
Manufacturing
Connect the quote, the shop floor, and purchasing so promised dates, real cost price, and margin per order finally agree.
See the four solution levels
See it on your own systems
Tell us your systems and the questions you can't answer today, and we will show the fastest path to value.